Competitors
Ford Motor Company vs. tracked competitors · same scoring methodology applied to all companies · Audit 2 — Follow-up
Indicator Comparison
0-100 AI Perception Indicators, higher = more favorable (Risk: higher = more perceived risk)
| Indicator | Ford Motor Companyprimary | General Motors | Tesla |
|---|---|---|---|
| Overall | 65 | 61 | 66 |
| Trust | 64 | 66 | 47 |
| Innovation | 88 | 55 | 92 |
| Risk | 57 | 40 | 35 |
Biggest Advantage
Issue where Ford Motor Company leads the strongest competitor by the widest margin
Brand Trust
Ford Motor Company trails competitors on every tracked issue this audit — this is the narrowest gap, at 2 points behind.
Biggest Weakness
Issue where a competitor leads Ford Motor Company by the widest margin
Pricing & Affordability
A competitor leads Ford Motor Company by 31 points on this issue.
Issue-Level Comparison
Perception score by issue, per company
Pricing & Affordability
EV Strategy & Innovation
Brand Trust
Safety
Model Differences
How each simulated model scores Ford Motor Company's overall perception